The JOYED journey would not have been possible without this man. Asif Shaikh.

A master artisan, who demands nothing but the best from himself and his team of craftsmen.

His eye for detail and ability to produce the most intricate and stunning pieces of embroidered textile is truly remarkable. His work is out of this world but for me, the most important quality that I cherish in him is his love and life-long dedication towards Indian crafts and the artisans themselves.

Thank you for all that you have done to make this JOYED journey possible, Asif. You truly are an inspiration.